B2B content intelligence
Competitor Overview
Engagement, cadence and content mix across the Australian telco field, scored for B2B relevance.
- Highest-engaging category
- product_promotion
- Most active competitor
- Macquarie Technology Group
| Competitor | Posts | Avg engagement | Dominant category | Top platform |
|---|---|---|---|---|
| Macquarie Technology Group | 81 | 0 | tech_insight | youtube |
| Telstra | 69 | 14 | tech_insight | blog |
| Subco | 41 | 0 | tech_insight | blog |
| Aussie Broadband | 33 | 0 | company_news | blog |
| Superloop | 24 | 0 | product_promotion | blog |
| Lumea | 24 | 0 | company_news | blog |
| NBN Co | 23 | 0 | business_insight | blog |
| Vocus | 22 | 0 | company_news | blog |
| Nexthop | 13 | 0 | product_promotion | blog |
| Optus | 4 | 5 | csr | youtube |
| Swoop | 3 | 0 | product_promotion | blog |