B2B content intelligence
Competitor Overview
Engagement, cadence and content mix across the Australian telco field, scored for B2B relevance.
- Highest-engaging category
- thought_leadership
- Most active competitor
- Macquarie Technology Group
| Competitor | Posts | Avg engagement | Dominant category | Top platform |
|---|---|---|---|---|
| Macquarie Technology Group | 126 | 0 | — | blog |
| Telstra | 106 | 28 | product_promotion | youtube |
| Superloop | 49 | 6 | — | blog |
| Subco | 35 | 0 | — | blog |
| Aussie Broadband | 33 | 0 | company_news | blog |
| NBN Co | 25 | 0 | — | blog |
| Nexthop | 25 | 0 | — | blog |
| iiNet | 25 | 15 | — | youtube |
| Vocus | 21 | 0 | tech_insight | blog |
| Optus | 21 | 12 | — | youtube |
| Swoop | 11 | 0 | — | blog |
| Opticomm | 10 | 0 | — | blog |