B2B TelcoContent Marketing Intelligence

Performance signal

What's Working

Average engagement by content type, and every post ranked so the outliers stand out.

Average engagement by category

thought_leadership 3 (10)
company_news 1 (24)
product_promotion 1 (26)
tech_insight 1 (18)
business_insight 0 (24)
customer_story 0 (4)
award_recognition 0 (7)
people_focused 0 (4)
research_findings 0 (2)
financial_results 0 (2)
csr 0 (3)
evp 0 (1)
event_conference 0 (1)

Average engagement by format

video+text 2 (20)
text 0 (34)

Posts ranked by engagement

coloured by category
Telstra — company_news: 3Telstra — product_promotion: 1Telstra — business_insight: 1Telstra — product_promotion: 1Telstra — company_news: 1Telstra — tech_insight: 7Telstra — company_news: 15Telstra — product_promotion: 1Telstra — customer_story: 1Telstra — business_insight: 1Telstra — business_insight: 1Telstra — product_promotion: 1Telstra — business_insight: 1Telstra — product_promotion: 0Telstra — business_insight: 0Telstra — product_promotion: 0Vocus — tech_insight: 0Vocus — award_recognition: 0Telstra — company_news: 0Telstra — company_news: 0Telstra — tech_insight: 0Telstra — tech_insight: 0Telstra — business_insight: 0Telstra — business_insight: 0Telstra — business_insight: 0Telstra — thought_leadership: 0Vocus — tech_insight: 0Vocus — customer_story: 0Telstra — business_insight: 0Telstra — tech_insight: 0Telstra — business_insight: 0Telstra — tech_insight: 0Telstra — customer_story: 0Aussie Broadband — financial_results: 0Aussie Broadband — business_insight: 0Aussie Broadband — tech_insight: 0Aussie Broadband — company_news: 0Aussie Broadband — company_news: 0Aussie Broadband — csr: 0Aussie Broadband — award_recognition: 0Aussie Broadband — company_news: 0Aussie Broadband — company_news: 0Aussie Broadband — award_recognition: 0Aussie Broadband — company_news: 0Telstra — thought_leadership: 0Telstra — company_news: 2Telstra — product_promotion: 6Aussie Broadband — business_insight: 0Aussie Broadband — business_insight: 0Aussie Broadband — people_focused: 0Aussie Broadband — award_recognition: 0Aussie Broadband — csr: 0Aussie Broadband — award_recognition: 0Telstra — customer_story: 0
  • company_news
  • product_promotion
  • business_insight
  • tech_insight
  • customer_story
  • award_recognition
  • thought_leadership
  • financial_results
  • csr
  • people_focused