B2B TelcoContent Marketing Intelligence

Performance signal

What's Working

Average engagement by content type, and every post ranked so the outliers stand out.

Average engagement by category

product_promotion 6 (166)
tech_insight 4 (189)
csr 2 (24)
thought_leadership 1 (60)
business_insight 1 (117)
stories_from_the_field 1 (8)
customer_story 0 (42)
partner_announcement 0 (53)
company_news 0 (151)
research_findings 0 (6)
award_recognition 0 (21)
people_focused 0 (22)
event_conference 0 (7)
financial_results 0 (6)
evp 0 (13)

Average engagement by format

video+text 13 (79)
text 0 (252)
image+text 0 (6)

Most-viewed content

reach & engagement rate, where views are published
CompetitorPlatformPostViewsEng. rate
TelstrayoutubeTelstra | Deceiver Lever 15 Blocking millions of cyber threats every day https://www.telstra.com.au/cyber-security-and-safety2,679,766<0.01%
Telstrayoutubetogether builds better Together builds better, wherever we go. At Telstra Enterprise, we believe that together builds better with our partners and customers. 1,858,914<0.01%
Telstrayoutubetogether builds better Together builds better, wherever we go. At Telstra Enterprise, we believe that together builds better with our partners and customers. 1,839,283<0.01%
TelstrayoutubeSecond Life Sounds | Behind the Scenes A one-off synth made from e-waste reimagines what's possible. We're giving old devices a second life.1,828,394<0.01%
TelstrayoutubeTelstra | Scamageddon 60 Blocking millions of cyber threats every day https://www.telstra.com.au/cyber-security-and-safety1,801,409<0.01%
Telstrayoutubetogether builds better Together builds better, wherever we go. At Telstra Enterprise, we believe that together builds better with our partners and customers. I1,643,896<0.01%
TelstrayoutubeTelstra | Wherever we go For every business journey, wherever we go. https://www.telstra.com.au/small-business1,376,449<0.01%
TelstrayoutubeInternet connection that can repair itself | Telstra Telstra Smart Modem with SmartFix https://www.telstra.com.au/internet/plans1,263,088<0.01%
TelstrayoutubeTelstra | Satellite Messaging | Miner 30 Connect in more places. Telstra Satellite Messaging only on Telstra.1,082,614<0.01%
TelstrayoutubeTelstra Adaptive Networks Centre (ANC) - Made Possible by Telstra Get more control over your network. Kim Krogh Andersen, Group Executive, Network, Product and1,037,757<0.01%

Posts ranked by engagement

coloured by category
Telstra — product_promotion: 522Telstra — product_promotion: 128Telstra — product_promotion: 113Telstra — product_promotion: 79Telstra — product_promotion: 44Telstra — csr: 24Telstra — company_news: 16Telstra — product_promotion: 13Telstra — tech_insight: 10Telstra — product_promotion: 8Optus — csr: 7Telstra — product_promotion: 6Telstra — product_promotion: 5Optus — stories_from_the_field: 5Optus — customer_story: 4Telstra — customer_story: 4Optus — customer_story: 4Telstra — company_news: 3Telstra — company_news: 3Superloop — customer_story: 2Superloop — partner_announcement: 2Telstra — product_promotion: 1Telstra — company_news: 1Telstra — business_insight: 1Telstra — product_promotion: 1Telstra — business_insight: 1Telstra — product_promotion: 1Telstra — product_promotion: 1Telstra — customer_story: 1Macquarie Technology Group — tech_insight: 1Macquarie Technology Group — people_focused: 1Macquarie Technology Group — people_focused: 1Macquarie Technology Group — product_promotion: 1Macquarie Technology Group — people_focused: 1Telstra — customer_story: 1Macquarie Technology Group — tech_insight: 1Macquarie Technology Group — tech_insight: 1Macquarie Technology Group — tech_insight: 1Macquarie Technology Group — tech_insight: 1Nexthop — customer_story: 0Macquarie Technology Group — tech_insight: 0Nexthop — partner_announcement: 0Superloop — partner_announcement: 0Vocus — business_insight: 0Subco — product_promotion: 0Telstra — csr: 0Telstra — product_promotion: 0Telstra — company_news: 0Telstra — tech_insight: 0Vocus — csr: 0Superloop — award_recognition: 0Subco — tech_insight: 0Macquarie Technology Group — tech_insight: 0Telstra — csr: 0Vocus — tech_insight: 0Telstra — product_promotion: 0Superloop — csr: 0NBN Co — tech_insight: 0Vocus — tech_insight: 0Vocus — product_promotion: 0Vocus — product_promotion: 0Vocus — thought_leadership: 0Subco — company_news: 0Telstra — tech_insight: 0Telstra — business_insight: 0Telstra — business_insight: 0Vocus — company_news: 0Vocus — company_news: 0Vocus — thought_leadership: 0Vocus — product_promotion: 0Subco — customer_story: 0Lumea — product_promotion: 0Vocus — tech_insight: 0Telstra — company_news: 0Telstra — company_news: 0Telstra — tech_insight: 0Telstra — tech_insight: 0Telstra — business_insight: 0Telstra — business_insight: 0Telstra — business_insight: 0Telstra — thought_leadership: 0Vocus — tech_insight: 0Vocus — customer_story: 0Macquarie Technology Group — customer_story: 0Telstra — customer_story: 0Superloop — event_conference: 0Telstra — customer_story: 0Telstra — company_news: 0Telstra — partner_announcement: 0Telstra — company_news: 0Telstra — partner_announcement: 0Telstra — tech_insight: 0Subco — company_news: 0Telstra — customer_story: 0Telstra — product_promotion: 0Telstra — customer_story: 0Aussie Broadband — business_insight: 0Telstra — company_news: 0Telstra — business_insight: 0Telstra — business_insight: 0Subco — company_news: 0Subco — company_news: 0Aussie Broadband — financial_results: 0Subco — company_news: 0Lumea — company_news: 0Aussie Broadband — tech_insight: 0Aussie Broadband — company_news: 0Aussie Broadband — company_news: 0Aussie Broadband — csr: 0Subco — tech_insight: 0Lumea — company_news: 0Aussie Broadband — award_recognition: 0Aussie Broadband — company_news: 0Aussie Broadband — company_news: 0Aussie Broadband — award_recognition: 0Aussie Broadband — company_news: 0Subco — company_news: 0Lumea — company_news: 0Aussie Broadband — csr: 0Aussie Broadband — company_news: 0Aussie Broadband — product_promotion: 0Aussie Broadband — product_promotion: 0Aussie Broadband — award_recognition: 0Aussie Broadband — customer_story: 0Aussie Broadband — product_promotion: 0Aussie Broadband — award_recognition: 0Aussie Broadband — customer_story: 0Aussie Broadband — company_news: 0Aussie Broadband — company_news: 0Aussie Broadband — award_recognition: 0Lumea — company_news: 0Macquarie Technology Group — partner_announcement: 0Swoop — company_news: 0Vocus — company_news: 0Vocus — company_news: 0Swoop — company_news: 0Telstra — business_insight: 0Telstra — business_insight: 0Macquarie Technology Group — tech_insight: 0Macquarie Technology Group — tech_insight: 0Macquarie Technology Group — tech_insight: 0Macquarie Technology Group — tech_insight: 0Macquarie Technology Group — product_promotion: 0Macquarie Technology Group — tech_insight: 0Macquarie Technology Group — tech_insight: 0Macquarie Technology Group — tech_insight: 0Macquarie Technology Group — business_insight: 0Vocus — company_news: 0Macquarie Technology Group — partner_announcement: 0Macquarie Technology Group — company_news: 0Macquarie Technology Group — tech_insight: 0Macquarie Technology Group — tech_insight: 0Subco — customer_story: 0Macquarie Technology Group — partner_announcement: 0Macquarie Technology Group — tech_insight: 0Macquarie Technology Group — tech_insight: 0Macquarie Technology Group — tech_insight: 0Macquarie Technology Group — tech_insight: 0Macquarie Technology Group — tech_insight: 0Macquarie Technology Group — business_insight: 0Macquarie Technology Group — tech_insight: 0Subco — company_news: 0Macquarie Technology Group — tech_insight: 0Macquarie Technology Group — tech_insight: 0Macquarie Technology Group — tech_insight: 0Macquarie Technology Group — product_promotion: 0Superloop — partner_announcement: 0Macquarie Technology Group — tech_insight: 0Macquarie Technology Group — business_insight: 0Macquarie Technology Group — partner_announcement: 0Macquarie Technology Group — tech_insight: 0Telstra — csr: 0Macquarie Technology Group — tech_insight: 0Macquarie Technology Group — tech_insight: 0Macquarie Technology Group — research_findings: 0Macquarie Technology Group — event_conference: 0Macquarie Technology Group — event_conference: 0Nexthop — customer_story: 0Nexthop — customer_story: 0Nexthop — business_insight: 0Nexthop — business_insight: 0Nexthop — tech_insight: 0Nexthop — tech_insight: 0Subco — company_news: 0Subco — company_news: 0Subco — company_news: 0Subco — company_news: 0Subco — product_promotion: 0Subco — product_promotion: 0Subco — product_promotion: 0Nexthop — partner_announcement: 0Subco — tech_insight: 0Subco — tech_insight: 0Subco — tech_insight: 0Subco — company_news: 0Subco — company_news: 0Subco — company_news: 0Subco — award_recognition: 0Nexthop — customer_story: 0Nexthop — customer_story: 0Nexthop — customer_story: 0Nexthop — customer_story: 0Subco — company_news: 0Subco — company_news: 0Macquarie Technology Group — tech_insight: 0Telstra — product_promotion: 0Subco — company_news: 0Macquarie Technology Group — people_focused: 0Macquarie Technology Group — people_focused: 0Macquarie Technology Group — people_focused: 0Macquarie Technology Group — people_focused: 0Macquarie Technology Group — people_focused: 0Macquarie Technology Group — people_focused: 0Macquarie Technology Group — award_recognition: 0Macquarie Technology Group — partner_announcement: 0Macquarie Technology Group — company_news: 0Macquarie Technology Group — customer_story: 0Macquarie Technology Group — people_focused: 0Macquarie Technology Group — product_promotion: 0Macquarie Technology Group — tech_insight: 0Macquarie Technology Group — company_news: 0Telstra — thought_leadership: 0Aussie Broadband — tech_insight: 0Aussie Broadband — tech_insight: 0Aussie Broadband — tech_insight: 0Aussie Broadband — partner_announcement: 0Macquarie Technology Group — thought_leadership: 0Macquarie Technology Group — company_news: 0Swoop — tech_insight: 0Subco — customer_story: 0Macquarie Technology Group — customer_story: 0Subco — company_news: 0Superloop — product_promotion: 0Superloop — csr: 0Superloop — award_recognition: 0Superloop — tech_insight: 0Superloop — business_insight: 0Superloop — tech_insight: 0Superloop — financial_results: 0Superloop — company_news: 0Superloop — award_recognition: 0Superloop — award_recognition: 0Superloop — business_insight: 0Macquarie Technology Group — award_recognition: 0Superloop — financial_results: 0Superloop — award_recognition: 0Superloop — tech_insight: 0Superloop — product_promotion: 0NBN Co — tech_insight: 0Vocus — company_news: 0NBN Co — business_insight: 0Aussie Broadband — business_insight: 0NBN Co — business_insight: 0NBN Co — tech_insight: 0NBN Co — tech_insight: 0NBN Co — tech_insight: 0NBN Co — tech_insight: 0NBN Co — tech_insight: 0NBN Co — tech_insight: 0NBN Co — tech_insight: 0NBN Co — award_recognition: 0NBN Co — tech_insight: 0Subco — customer_story: 0NBN Co — tech_insight: 0NBN Co — tech_insight: 0NBN Co — customer_story: 0Aussie Broadband — business_insight: 0Aussie Broadband — people_focused: 0Subco — company_news: 0Aussie Broadband — award_recognition: 0Aussie Broadband — csr: 0Aussie Broadband — award_recognition: 0Telstra — tech_insight: 0Superloop — award_recognition: 0Vocus — product_promotion: 0Vocus — company_news: 0Vocus — company_news: 0Vocus — tech_insight: 0Subco — customer_story: 0NBN Co — tech_insight: 0NBN Co — tech_insight: 0NBN Co — tech_insight: 0NBN Co — tech_insight: 0NBN Co — tech_insight: 0NBN Co — tech_insight: 0NBN Co — tech_insight: 0Lumea — company_news: 0Lumea — business_insight: 0Lumea — partner_announcement: 0Lumea — product_promotion: 0Macquarie Technology Group — business_insight: 0Subco — tech_insight: 0Telstra — company_news: 0Telstra — partner_announcement: 0Telstra — partner_announcement: 0Telstra — partner_announcement: 0Telstra — company_news: 0Telstra — tech_insight: 0Telstra — product_promotion: 0Telstra — company_news: 0Macquarie Technology Group — tech_insight: 0Macquarie Technology Group — product_promotion: 0Macquarie Technology Group — tech_insight: 0Macquarie Technology Group — product_promotion: 0Macquarie Technology Group — tech_insight: 0Macquarie Technology Group — tech_insight: 0Macquarie Technology Group — product_promotion: 0Macquarie Technology Group — product_promotion: 0Macquarie Technology Group — product_promotion: 0Macquarie Technology Group — customer_story: 0Macquarie Technology Group — partner_announcement: 0Macquarie Technology Group — company_news: 0Telstra — business_insight: 0Subco — company_news: 0Subco — company_news: 0Subco — company_news: 0Subco — company_news: 0Subco — company_news: 0Subco — customer_story: 0Macquarie Technology Group — people_focused: 0Macquarie Technology Group — product_promotion: 0Superloop — financial_results: 0Lumea — company_news: 0Lumea — company_news: 0Lumea — tech_insight: 0Lumea — company_news: 0Lumea — company_news: 0Lumea — company_news: 0Lumea — company_news: 0Lumea — company_news: 0Lumea — company_news: 0Lumea — company_news: 0Lumea — tech_insight: 0Lumea — partner_announcement: 0Lumea — award_recognition: 0Lumea — business_insight: 0Lumea — product_promotion: 0
  • product_promotion
  • csr
  • company_news
  • tech_insight
  • stories_from_the_field
  • customer_story
  • partner_announcement
  • business_insight
  • people_focused
  • award_recognition
  • thought_leadership
  • event_conference
  • financial_results
  • research_findings